Branded Leadership by Lloyd Luna

"Leadership begins and ends with an identity--whether the identity is good or bad." Lloyd A. Luna, Branded Leadership


Best-selling Filipino author and highly sought-after motivational business speaker LLOYDLUNA did it again. This time, he's taking you to his self-coined "Branded Leadership," a terminology he invented way back in 2001.

What makes Lloyd Luna qualified to talk about leadership?

In the last five years, we have spoken to more than 300 companies, organizations, and events having business executives, managers, supervisors, entrepreneurs, teachers, government officials, and students as audience. They've heard our message and in the process, we've discovered something that is uniquely Filipino.

Problem one. We've paid too much attention to leadership ideas of other people. We've not discovered that we have our own leadership wisdom.

Problem two. Because of too much knowledge, we've failed to hang on to the one thing we need to lead: the brand.

Let me put this in perspective. We'd like to contribute our discovery and we'd like to help you rediscover that core identity that you have that makes a long-lasting leadership.

Let's get started.

Ever heard of Branded Leadership? I definitely don't think so. And I'm sure about this. Branded Leadership is a Filipino invention, a self-coined terminology, which I invented because I believe in the "leadership genius of the Filipinos." I bet you've heard of other leadership gurus and believe they have pretty good stuff to share.

But this time, I'd like to introduce to you a liberating kind of leadership, one that is different from "serving," "servant," "transformational," "transforming," etc.

This time, I'd like you to meet someone who can give you a clear definition of a life being led to a brand new territory. Sounds great and interesting? It is.

All brands move you towards an experience. Whether such experience is good or bad, people exeperience the brand.

A branded leader is careful on the kind of experience that he lets people to experience.

All brands move you towards an action or decision. Whether the action is to patronize you or shy away from you, it doesn't matter.

A branded leader is keen as to whatever action arises from his leadership.

All brands move people to a paradigm shift. While not too many people like it, it's inevitable.

A branded leader is courageous enough to take that risk and choose to go to uncharted territory. He is brave and wise enough to challenge assumptions.

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Course Outline

Title/Chapter Description Time

The Brand Story
How an 8-year-old bread-seller became a 25-year-old entrepreneur and how he's able to build his brand without any background in business, with a very capital, and resources. 00:00:00

A Branded Leader
Ever think about Coca-cola or Pepsi? How about Colgate or Close Up? Whew, everyday, we choose a brand and trust me, there's a certain level of loyalty in this. How do you like to be that brand that people patronize? 00:00:00

Synonym
Every leader is identified with a certain word we may call "synonym." Every brand that we know creates a perception of what it is and therefore gets its own synonym. Bill Gates is to PC; George Bush is to war; FedEx is to "on-time"; Blackberry is to elite; Nokia is to the masses. The list goes on. How do you like to be identified? 00:00:00

A Leader's Chair
Find out your personal central command system. Where do you start calling the shot? Where do you give instruction? Do you attract people or otherwise? 00:00:00

Leading the Self
The highest form of leadership is leading one's self. Everything starts here. But if your hands are full with too many stuffs which you think you can't survive without, how can you really take control? 00:00:00

Leading the Subordinates
Do you know the kind of people you're leading? Unless you are aware of the attitude, beliefs, and values of your subordinates, you can't lead them excellently. How do you do this when multiple realities are on the way? 00:00:00

Leading the Peers
There's something about your peers. A branded leader knows how to influence someone with the same rank or position as they have. How do you lead your fellow vice president or fellow supervisors? 00:00:00

Leading the Bosses
And who says you can't lead a leader? Several times, a leader needs some answers to their questions so they can make an intelligent decision. How ready are you to influence that decision? 00:00:00

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The Leader's Playground
A Branded Leader starts and finishes any game excellently either by a win or a defeat. He knows why he is playing and he know why he's winning or losing. How do you like to discover the "playground" of a branded leader? 00:00:00

Directing
Consciously or unconsciously, each and every one of use "direct" other people. A branded leader knows that before the game starts, he knows how it may end. He's aware of the following: reality, future, and change. 00:00:00

Demonstrating
Before any product is launched, awareness campaigns are implemented. Before a game is played, a branded leader demonstrates some works which his followers can follow. He's sure to be clear about the following: values, philosophy, and self-image. 00:00:00

Building
Upon getting the confidence of the followers, a branded leader starts to build around the trust and confidence. He's keen at making sure the following are strengthened: organization, system, plan, and strategy. 00:00:00

Mobilizing
Believing that "everything" is built, a branded leader starts to call some shots and starts the ball rolling. But in the process, he's aware to touch the following: emotion, attention, and collaboration. 00:00:00

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Leader's Test
Every brand is tested and in fact being tested continuously and consistently. A branded leader is no different. He tests his leadership by results, feed backs, and reasons. 00:00:00

Vision is not a strategy
Why vision isn't enough? 00:00:00

The Leadership Message of Ifugao Rice Terraces
(with Cornel "The Yoyo Master" Bongco) 2000 years ago, we've built a leadership landmark. We've had the strongest leadership belief system in the world. Rediscover the message of the "only" wonder of the word talking about leadership of the Filipinos. 00:00:00

For more information, please contact us.

LLOYDLUNA's Final Take

I won't claim the perfect guy to bring you the message of our OWN leadership genius. But I feel that I must do this because if I don't, these pieces of leadership wisdom that are embedded in us might vanish forever.

There are some links that I'd like you to see that may help you decide to get this program running in your organization.

Our partial list of clients, our clients' testimonials, and our photo gallery.



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